“Designing a Vision: Visual Rhetoric and Political Identity in Peter Obi’s Campaign Poster”
This positioning is key to constructing a leadership identity grounded in accessibility, empathy, and resolve . The background is often clean or blurred, keeping the viewer’s attention on the candidate rather than on symbols of wealth or power. This minimalist backdrop subtly emphasizes transparency and honesty , values that have been core to Obi’s personal brand. Symbolism: Nationhood, Change, and the “Obidient” Movement Beyond the technical elements of design, Obi’s campaign poster is layered with symbolic meaning . First, the inclusion of the Labour Party logo —typically featuring a gear and family—is crucial. The gear represents labor and productivity, while the family reflects communal care and responsibility. Together, these symbols reinforce a message of economic reform grounded in social justice . By placing the logo near his image, Obi positions himself as the embodiment of these values. Another powerful symbolic element is Obi’s attire. In many posters, he wear...